As ex e-commerce business owners ourselves, every time we hired a marketing agency to cover our paid advertising we found it to be unsurprisingly ineffective
If you’ve been burned by an agency in the past too, you’ve likely experienced:
On the other hand, if you’ve been managing your paid advertising yourself, you’ve likely experienced:
There’s no need to gaze into a crystal ball and stress about whether your ads will bring profits or not.
Our task as a growth partner is to deliver promised (expected) results.
With our Infinite Creative strategy system, we eliminate every risk of failure and make sure profit becomes a certainty for your business.
Deep customer research - Using 7 different digital channels to understand your customers better than they know themselves (literally reading every comment ever posted on your social media to find out what your audience wants/doesn’t want)
Deep analysis enables us to create “psychology-based ads” that never fatigue.
“Never” means that we release a large number of ads in a short period (6 new ads every 72 hours), ensuring you always have a “winning” ad that brings customers at a low price consistently.
We achieve this crazy pace by having endless sources of new creators who shoot our content according to our instructions, which we later edit and optimize for the best performance.
The average agency create 40 to 80 ads per client per year. As a growth partner we create over 750 ads per year for a single business.
The goal of a good ad is to make the audience click on it, nothing else. The purpose of the ad isn’t to sell but to create curiosity with a purchase intent.
Therefore, your product/landing page must be persuasive, containing an irresistible offer. Many businesses make a mistake by not optimizing their sales page, so even though ads bring visitors who are ready to purchase the product, those visitors don’t convert into customers because the offer is not attractive enough.
Click here to read about How to create irresistible offers like a 7-8 figure brand.
Intensive testing helps you stay one step ahead of problems.
Even after you find your winning ads, you must not stop here. Continue with proactive testing to find new ads that will outperform previous winners
This is key.
We also like to test ads organically on TikTok to avoid wasting the budget. This further solidifies what exactly the audience wants to see and addresses any weaknesses in the ad before we put any budget behind it.
Increasing revenue is usually accompanied by simultaneous cost growth. The key difference between growth and scaling is that scaling achieves increased revenue without creating significant costs. When companies scale, they increase revenue much faster than costs rise."
Non profitable scaling is what e-commerce businesses usually experience, and as ex e-commerce business owners ourselves, this used to drive us crazy.
Our job as a growth partner is not only to increase sales but to raise your business's cash flow
By knowing exactly when and what to scale you need to know your numbers perfectly.
KPI’s such as: NC-CPA (new customer cost per acquisition), LTV (customer lifetime value), PSM (profitable scaling margin).
We highly advise not to focus on ROAS but on PSM, NC-CPA and LTV.
Click here if you want to know your numbers perfectly to never fail when scaling your business.