4th
MARKETING

Paid Advertising & Account Structure

Customers acquisition isn’t expensive, you just have to learn how to use it effectively
Ceda Djurdjevic
Agency Co-Owner
8 min read

First of all, paid advertising is far from dead. Facebook ads aren’t dead, TikTok ads aren’t dead, just ask any one of our current partners.

So let me show you how to acquire customers through paid traffic

Hopefully by now you’ve done your research and determined the mass desire/desires of your product, the state of market awareness and the market sophistication

By gathering this info, you’ll understand exactly to what type of messaging your customers will respond to

Usually “marketers” say that the only point of the ad is to get a person to click it, but I disagree. You can have an ad, that even contains a picture of your product and people will click on it because they’re just curious

You want to create ads with a purchase intent behind them.

If you want our SOPs on how to create ads that have that purchase intent, getting customers and not only curious people. Write your email here and we’ll send you our SOP’s

#1 Broad targeting

One very important thing - please stop using interest targeting and retargeting

Use a very simple account structure:

One campaign, broad targeting (only target your audiences age)

Focus on creating high quality creatives that actually convert. Call out the main desire of your product and determine the markets stage of awareness and sophistication (read the book “Breakthrough Advertising” by Eugene Schwartz)

We follow something that’s called the 3:2:2 method, created by Charlie Disruptor

The 3:2:2 method is 3 creatives, 2 primary texts and 2 headlines (use dynamic creatives)

Growth Partner VS Every Agency

✔️ Covers every service & task in your business

✔️ Understands how to make you profitable

✔️ Focus only on revenue/profit driven actions

✔️ Total transparency

✔️ No outsourcing, experienced professionals manage your business

✔️ Ex e-comm business owners who understand your problems

Benefits of the Build & Release Model:

  • Offloads work & stress from the business owner
  • Helps scale the business faster & more profitable with proven systems
  • Proactively attacking problems. Leaving no stone unturned

In just 2-4 weeks, we build and implement a proven system tailored to your needs, relieving you of stress and workload while proactively optimizing your business for profitability and growth. With Build & Release, everything you need is in one place, expertly managed by us, allowing you to focus on what truly matters—your business's success.

Our comprehensive system tackles every aspect of your business, from paid ads to customer retention, empowering you to scale revenue and ad spend effortlessly. Unlike traditional agencies focusing on singular services, we provide an all-encompassing approach developed by seasoned e-commerce entrepreneurs.

A free 15-minute demo call where we go through the details and numbers of your business and  where we determine if your business is suitable for us to work on and which one of our models will perform best for your business. On top of that you will have a general understanding of our strategy and actionables steps you can take to scale your business.

To confirm that we can bring you results, a short 15 minute call will give us enough information to determine just that. We are very picky when we choose who to work.

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