About the Timber Software

We're developing a software exclusive to our clients, with three main features:

• Business Owner Dashboard: This provides easy-to-understand information for business owners to track their key numbers.
• Agency Dashboard: It offers advanced analytics for marketing teams and agencies to make projections and track performance.
• Sending Key Events to Facebook: Our software boosts the effectiveness of Facebook Pixel by sending crucial event data, making it more powerful.

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Our aim is to help businesses track vital metrics, empower marketing teams with insightful analytics, and enhance Facebook Pixel tracking for better results. Unlike basic browser tracking, our server-side approach is more robust.

Unlocking Insights with Seamless Integration:

To achieve this, we'll utilize the Facebook Business Manager API for integration with Facebook Pixel and access campaign data from ad accounts, also leveraging the Shopify API to gather information on orders and customers. We'll use data from Facebook and Shopify to offer a range of features, including calculating metrics such as New Customer Cost Per Acquisition (NCCPA), providing Lifetime Value (LTV) for different periods, analyzing order information based on different sales channels...